Right now, Music Canada filed our submission to the Canadian Radio-Tv and Telecommunications Fee (CRTC) for its “Call For Comments: The Path Forward – Working towards a modernized regulatory framework regarding contributions to support Canadian and Indigenous content.”
For greater than 5 many years, Canada’s industrial radio regulatory framework has been integral to the success of our music business. However right this moment, music followers overwhelmingly uncover and hearken to Canadian artists on streaming platforms. This new actuality necessitates a brand new regulatory framework. With this name for feedback, the CRTC requested that business weigh in on this new framework for contributions – each monetary and in any other case – that conventional and on-line broadcasters might be required to make to assist Canadian and Indigenous content material.
As outlined in our submission, Music Canada, alongside our main label members – Common Music Canada, Sony Music Leisure Canada and Warner Music Canada – strongly imagine this can be a once-in-a-generation alternative to leverage the facility of streaming to create new and significant alternatives for Canadian artists and the companies that put money into them.
To take action, we supplied the under guiding rules to the CRTC:
- Insurance policies for the promotion and discovery of music should not limit consumer selection on streaming platforms. If this new regulatory framework impedes the listening expertise, customers might be pushed to unlicensed music and VPNs. Infringing companies don’t pay artists. If we drive listeners to illegitimate sources, that end result will fly within the face of every thing that the Broadcasting Act units out to attain.
- Contribution necessities should not drive out business investments by platforms. In recent times, the biggest music streaming platforms have elevated their presence and investments in Canada, creating significant impacts on artists and home music corporations. Monetary contribution obligations should not disincentivize and doubtlessly jeopardize these investments. As an alternative, we’ve got a possibility right here to assist develop investments.
- This new framework presents a possibility to look at our funding applications and the right way to finest assist and develop our home market. A evaluate of current funds together with consideration of unbiased new funds for music (with new eligibility and standards) will assist be sure that we not solely construct measurable industrial success and export alternatives for Canadian artists, however that we additionally assist various voices and rising expertise.
To learn Music Canada’s total submission, click on here.
