© Reuters. FILE PHOTO: The brand of Amazon is seen on the firm’s logistics centre in Boves, France, October 6, 2021 REUTERS/Pascal Rossignol
(Reuters) – Amazon (NASDAQ:) is in talks to put money into regional-sports programmer Diamond Sports activities, a transfer that may advance the e-commerce big’s aggressive push into sports activities content material, the Wall Avenue Journal reported on Monday, citing folks accustomed to the matter.
Diamond Sports activities Group, which carries the video games of greater than 40 main sports activities groups throughout the US and filed for chapter earlier this 12 months, is actively negotiating with Amazon a few strategic funding and a multi-year streaming partnership, in keeping with the report.
If an settlement is reached, Amazon’s Prime Video platform would finally grow to be the streaming dwelling for Diamond’s video games, the Wall Avenue Journal reported.
Diamond, which has the native rights to about half the groups in Main League Baseball and the Nationwide Basketball Affiliation and a few third of the Nationwide Hockey League groups, would proceed working its cable networks by its present partnerships, in keeping with the report.
It is not clear how a lot cash Amazon is planning to take a position or at what valuation, and Diamond has acquired help from a choose group of collectors for continuing with the talks, the Wall Avenue Journal mentioned.
Amazon and Diamond Sports activities didn’t instantly reply to Reuters’ requests for remark.
