It’s been roughly 20 years since Chili’s launched a business jingle that planted an earworm that contaminated a lot of the nation—and made Child Again Ribs some of the common kinds of ribs with restaurant-goers and yard barbecue fanatics.
Now, the chain is bringing it again, to have us all hum it once more.
Chili’s is resurrecting the “I want my baby back, baby back, baby back…ribs” jingle—and this time, they’re getting nineties boy band Boyz II Males to sing the up to date model. The concept is the nostalgia of the track might carry a gross sales increase to the chain, which is within the midst of a turnaround effort.
The chain introduced the revival of the advert with a YouTube video. Warning… it’s as pervasive because it was 20 years in the past.
Chili’s isn’t the one restaurant chain that’s counting on previous jingles to draw a brand new viewers. Burger King has introduced again its “Have It Your Way” theme prior to now yr to a lot acclaim, providing a number of takes on the introductory lyrics, however at all times bringing it house with the identical chorus that was extremely popular in the 1970s.
Chili’s common jingle was the work of Man Bommarito, who labored on the advert agency GSD&M. He didn’t count on it to have any form of endurance, he has stated in previous interviews. In truth, he didn’t need to write a jingle in any respect, since they had been removed from in vogue, however Chili’s was insistent.
The hook caught round till 2006, when Chili’s retired it. It turned such part of popular culture that it even made it into one of the Austin Powers movies.
