To strive it out, I turned Bard on a YouTube video I frequently reference for religious steerage: America’s Test Kitchen’s recipe for an Espresso Martini. Severely, it’s actually good. I typically discover myself in my kitchen with half the elements in a cocktail shaker making an attempt to recollect how a lot Benedictine I’m supposed so as to add, then re-watching the video to seek out out. However with Bard on the case, all I’ve to do is sort just a few prompts and viola — I’ve the total checklist of elements and a few step-by-step directions.
Bard acquired all the vital bits proper in summing up the video: the elements and measurements are all correct, and the directions are appropriate. It even contains step one of chilling a martini glass by filling it with ice and water. The one factor that’s not fairly on the right track is that it says you must shake the drink for 30 seconds — the video positively doesn’t display or advise you to shake it that lengthy. However total? Yeah, job nicely achieved Bard.
Right here’s the issue although. America’s Take a look at Kitchen has already published the full recipe to its website — it’s simply behind a paywall, like a whole lot of their content material. The YouTube video doesn’t embody the recipe within the video description. By watching the YouTube video each time I make the espresso martini, presumably there’s some worth going again to ATK for that content material. By having Bard spit out the recipe for me, I’ve simply skipped the step the place I press play, watch a preroll add, and see the channel’s different really useful movies on the finish. That’s nice for me, however in all probability much less good for the writer of the video.
For the time being, this characteristic solely exists as an opt-in Labs expertise, and it takes a bit work to get to the reply you’re in search of. After I requested for the “full recipe” from the video, Bard wasn’t capable of generate something. However asking for “step by step instructions” on a subsequent immediate acquired me the entire recipe.
With that a lot friction, there’s in all probability no present hazard to ATK’s YouTube technique. But it surely’s not arduous to think about a future the place this software exists proper inside YouTube, and at that time, there’s a special dialog available about how the worth of Bard scraping the content material of a video can profit creators — proper now, the one clear profit is to Google. It’s nothing new for generative AI, nevertheless it’s a query anybody within the trade — Google included — has but to seek out a solution for. If it desires to maintain YouTube creators fortunately churning out content material for its platform, then it should determine that one out ultimately.
