This week, Canada hit a significant milestone in music listening. For the primary time, Canadians streamed greater than 2 billion audio streams in a single week. The determine was introduced this week by MRC Knowledge, essentially the most complete international supplier of knowledge and analytics to the leisure and music business.
“A little over two years ago Canada reached 1.5 billion weekly audio streams, and we are pleased to share that the country has quickly achieved another major milestone with 2 billion weekly audio streams,” mentioned Rob Jonas, CEO P-MRC Knowledge. “With the Canadian audio streaming market currently up over 12 percent year over year from 2020, we certainly expect to see more record weeks in the future.”
“Two billion on-demand audio streams in a week is a huge accomplishment for Canada’s music marketplace,” mentioned Patrick Rogers, CEO of Music Canada. “This number includes streams from licensed services like Spotify, Apple Music, Amazon and TIDAL. These services provide music fans with on-demand access to more than 70 million licensed songs – a level of access that is leading to more music being played and consumed than ever before.”
When wanting deeper into these spectacular streaming numbers, Pop, Rock, Rap, Nation, and Different Rock had the very best quantity will increase over the previous few years, serving to Canada attain the two billion weekly audio streams milestone.
“The 2 billion data point from MRC Data isn’t just a number. It’s a benchmark that reflects how much Canadians love and value music,” continued Rogers. “This new benchmark also demonstrates the incredible growth that the recorded industry has undergone over the past decade. These streams came from licensed, on-demand music services which means that the creators behind this music are being compensated.”
“It’s important to remember that this 2 billion figure isn’t an annual stat. It isn’t a monthly stat. It is 2 billion streams in a single week,” added Rogers. “Next week, MRC Data will restart their count at zero, and Canadians will track towards 2 billion again – all by listening to their favourite songs and discovering new ones.”
“There is an incredible amount of talented artists vying to be heard on these platforms, and fans can hear their music when they want and how they want,” mentioned Rogers. “In this incredibly competitive marketplace, record labels play a critical role, partnering with, and investing in, artists to help them achieve creative and commercial success.”
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Erica Meekes
Music Canada
[email protected]
(416) 462-1485
About Music Canada
Music Canada is a non-profit commerce group that represents the foremost document corporations in Canada: Sony Music Leisure Canada, Common Music Canada and Warner Music Canada. Music Canada additionally works with among the main impartial document labels and distributors, recording studios, stay music venues, live performance promoters, managers and artists within the promotion and improvement of the music cluster.
About MRC Knowledge
MRC Knowledge is essentially the most complete international supplier of knowledge and analytics to the leisure and music business and shoppers. Established in 2019 with the acquisition of Nielsen’s music knowledge analytics enterprise, MRC Knowledge companies digital service suppliers (DSPs), labels, airplay, and music retailers. MRC Knowledge’s knowledge powers the Billboard charts, the business’s most full and well-respected database of charts throughout all music genres. MRC Knowledge merchandise embody Music Join, BDSradio and Music360, which collectively seize and signify essentially the most sturdy dataset associated to music gross sales, efficiency, artist exercise, and client engagement. MRC Knowledge is a part of P-MRC Knowledge, a three way partnership between MRC and Penske Media Company (PMC).
