At present, IFPI, the group representing recorded music worldwide, launched Engaging with Music 2021, a complete report that explores the ways in which individuals take heed to, uncover and have interaction with music all over the world. Primarily based on analysis performed by IFPI throughout 21 of the world’s main music markets, together with Canada, the report is a world snapshot of music engagement in 2021.
Engagement with streaming – notably subscription audio streaming – continues to develop and is the preferred type of music consumption all over the world. Greater than three-quarters of individuals (78%) stated they take heed to music by means of licensed audio streaming companies (subscription and ad-supported). Globally, there was sturdy progress (51%) in time spent listening to music on subscription audio streaming companies, reinforcing the sturdy attraction of streaming to music followers. Audio streaming companies (paid and free fashions) made up the biggest share of music listening for customers in Canada and across the globe.
This fast progress in streaming engagement is clear in Canada’s music market. Final week, Music Canada was proud to current a panel on Canadian Music Data in 2021, as a part of Canadian Music Week’s Digital Voices Collection. The panel highlighted that Canada’s music market is reaching a brand new main milestone. Canadians will quickly stream 2 billion songs in a single week – a benchmark that displays how a lot all of us love and worth music. The truth that these streams all come from licensed companies reaffirms that there’s a sturdy marketplace for recorded music in Canada the place creators are paid when their music is performed. This fast progress within the streaming market is a Canadian success story. File firms’ ongoing work and investments in artists, expertise, infrastructure and employees have laid the foundations for the success within the digital market at present.
IFPI’s Partaking With Music examine paints a wealthy and various image of the music engagement panorama at present. Music performs an necessary function on brief type video platforms like TikTok, the place 68% of the time respondents spent on these apps concerned music-dependent movies corresponding to lip syncing and dance challenges. The report additionally highlights music’s lengthy standing relationship with gaming. 31% of avid gamers have attended a digital live performance on platforms like Fortnite, Roblox, or Minecraft.
The total Partaking with Music 2021 report is now out there on IFPI’s website. An accompanying infographic illustrating key takeaways from the report can also be available here.
