Khloe Kardashian has a scent-sational new gig.
The Kardashians star not too long ago introduced she’s venturing into the beauty world with a new fragrance line that can launch within the latter half of 2024.
“Doing the whole fragrance—picking the liquid, the color, the bottle—I’ve experienced before, but I’m in such a different place in my life now,” Khloe advised WWD in an interview revealed Dec. 18. “I’m older, I’m wiser.”
For the Good American founder, making a fragrance this time round has been much more intentional.
“In business, I don’t look to loan my name out to someone,” she famous. “I’m really hands-on and controlling, which I take as a compliment, and this was the right fit.”
Khloe—who partnered with Luxe Manufacturers, the identical firm that creates Ariana Grande‘s namesake fragrances—revealed the kind of scents followers can anticipate from her upcoming line.
“I love for a scent to be classic and for you to be captivated by it,” the truth TV star shared. “I like florals, however with a musk so it is not tremendous female, and clear [scents], too.
