No matter who performs in it, the primary annual Pop-Tarts School Bowl sport goes to make a advertising affect.
The sport, previously referred to as the Cheez-It Bowl till the sponsorship modified, will see a Pop-Tart formed mascot roaming the stadium through the sport, interacting with followers and, undoubtedly, mugging for the digital camera at any time when it could actually. On the finish of the sport, although, the mascot will disappear and the successful participant will, effectively, eat it.
“For sixty years, Pop-Tarts has sacrificed everything in the name of Crazy Good flavor, so why wouldn’t that include our beloved Football Mascot, too?” stated Heidi Ray, senior director of promoting for Pop-Tarts. “Since we announced our title sponsorship of the Pop-Tarts Bowl, fans have been speculating on the larger-than-life game day experiences we will be tackling, and this is the first of many traditions that fans can expect Pop-Tarts to upend on game day.”
Clearly, the athletes aren’t going to resort to cannibalism (we hope!). However the sport will enable the model to advertise its product in a style much like its current advert marketing campaign. And you may by no means rule out a new flavor or product being launched with such a high-dollar advertising occasion.
There actually might be an viewers. Final 12 months’s Cheez-It Bowl attracted 5.4 million viewers as Florida State bested Oklahoma. It was the second-most seen school postseason sport that didn’t air on New Yr’s Day.
The members on this 12 months’s bowl game might be unveiled Sunday by the School Soccer Playoff Choice Committee. The inaugural Pop-Tarts Bowl might be held on Dec. 28 at 5:30 p.m. ET from Tenting World Stadium in Orlando, that includes groups from the ACC and Big 12.
ESPN will air the sport.
