The St. Louis Cardinals have been enjoying in Busch Stadium for seven many years, and that gained’t change anytime quickly.
The staff and Anheuser-Busch introduced Wednesday that they’ve agreed to a five-year advertising and marketing settlement extension that may run by way of 2030. Along with stadium naming rights, the maker of Budweiser, Bud Gentle and different beers maintains unique rights to all alcoholic beverage promoting on Cardinals radio and TV broadcasts, stadium signage rights and different advertising and marketing advantages.
Phrases of the settlement weren’t disclosed.
“Anheuser-Busch and the Cardinals are part of the fabric of St. Louis, and this continued investment in our shared hometown is an exciting next chapter in our decades long story,” Matt Davis, vice chairman of partnerships for Anheuser-Busch, stated in a information launch.
Cardinals President Invoice DeWitt III, within the launch, stated the partnership with the brewery “is such an important part of our identity as an organization.”
St. Louis-based Anheuser-Busch bought the Cardinals and Sportsman’s Park in 1953, renaming the ballpark Bush Stadium. The Cardinals moved into a brand new downtown ballpark in 1966 that was named “Busch Memorial Stadium.”
The brewery bought the baseball staff to a gaggle led by Invoice DeWitt Jr. in 1995, however the Busch identify remained on the ballpark and its substitute, which opened in 2006. The Busch household bought Anheuser-Busch to Belgium-based InBev in 2008.
The advertising and marketing extension additionally consists of Ballpark Village, a mixed-use industrial and residential space subsequent to Busch Stadium.
