‘Boycott Israel’ breathes new life into 100-year-old Egyptian soda brand | Israel-Palestine conflict

‘Boycott Israel’ breathes new life into 100-year-old Egyptian soda brand | Israel-Palestine conflict – Canada Boosts

Cairo, Egypt – Spiro Spathis, Egypt’s oldest carbonated drinks firm, is having a sensational comeback. Based in 1920 by a Greek beekeeper from Kefalonia whose identify it bears, “Spathis” has been a part of life for generations of Egyptians. Now, because of a nationwide marketing campaign to boycott Western producers supportive of Israel, the century-old…

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