The company that bought La Poche Bleue is about to be sold to a Danish firm – Canada Boosts

The bottom sale worth was $2.25 million, however the quantity may have climbed as excessive as $8.8 million, as journalist André Dubuc defined in an article for La Presse :

Playmaker is paying a consideration valued at the moment at $8.8 million: $2.25 million in money, 1.67 million Playmaker shares with a present worth of $1.25 million, and a further $5 million to be paid over the subsequent two years primarily based on the achievement of sure monetary returns. – André Dubuc

It was an enormous sale. And the quantity was spectacular contemplating that Guillaume Latendresse and Maxim Lapierre based La Poche Bleue not (actually) that way back, through the COVID-19 pandemic.
However at the moment we be taught from a Business Wire article that Playmaker Capital Inc. is about to be bought (last phases of sale verification) to Higher Collective, a European media firm from Denmark.

The truth that LPB can be – finally and strategically – managed in Denmark is ironic within the sense that Maxim and Guillaume’s challenge is to advertise Quebec, however hey.

No matter it takes.

The truth that Playmaker was bought straight away means that Lapierre and Latendresse cashiered quicker than anticipated.
And it is going to be fascinating to see in the event that they maintain the identical method even with the brand new change.

Keep tuned. Nevertheless, the sale of La Poche Bleue to Playmaker Capital Inc. this summer time hasn’t put a spanner within the works for the 2 most important events concerned.

In bursts

– Actually cool train.

– That is scary.

– Shea Theodore is injured.

– It’s an enormous deal.

– Laborious to ask for extra.